For new owners of service contractors
You just bought a service contractor. The growth is already inside it.
The company you acquired comes with years of jobs, agreements, invoices, and customers — and, usually, nobody carrying service sales. Your plan has a service-growth line. Most of it is already sitting in the systems you now own.
No new software for your team. Nothing sends without your approval.
What we do
Pipeline generation and management — run for you, from day one.
Derived from the history you bought
We build the pipeline from the systems that came with the company — the field-service system, the accounting system, the inbox — and keep it current from evidence. No data entry, no new software for a team that's already absorbing enough change.
Worked every week, without a new hire
Each Monday the best moves land with why-now, the contact found, and a draft ready to send from your team's own mailbox. The follow-up happens whether or not anyone had time this week.
Builds the playbook your future hire inherits
Every call note and kill becomes a standing rule. When you do hire service sales, they start with a live book and a documented playbook — not a blank CRM and a retiring owner's memory.
Who this is for
Owners in their first two years.
Search-fund CEOs, independent sponsors, family holdcos, and platform add-ons — anyone who just bought a commercial service business with a real installed base and inherited no sales function.
- Commercial HVAC & mechanical service
- Plumbing & MEP service divisions
- Fire & life safety
- Controls & building automation
- Elevator, generator, dock & door
- Commercial refrigeration
- Equipment dealers with service books
- Commercial electrical & security service
How it works
Three small steps.
- Step 1
A 30-minute call
How service gets sold at your shop today, and whether there's enough in the book to matter. No pitch deck.
- Step 2
The Book Audit
Send exports; three business days later you get the book in numbers, the top 25 moves, and a sample Monday brief. $2,500, credited — and if the readout isn't worth your time, don't pay for it.
The full audit details → - Step 3
A 90-day start
If the number warrants it, the system starts running the book with you. Exit at day 90 if it isn't working.
How we work
We don’t replace how you sell.
We make sure the whole book gets worked — not just the accounts one person can hold in their head.
Book the Work is run by its founder, Leland Fidler, from Sudbury, Massachusetts. You’ll deal with him directly — on the call, on the audit, and on the book.
Get started
What's actually in the book you bought?
Three business days from exports to a scored answer — lapsed agreements, unsold maintenance, dormant accounts, and the top 25 moves. Put a number on the service-growth line before you staff it.